Sell inventory agentically with
Sales Agent.

AgenX connects media owners' premium inventory on Adzymic Premium Exchange to AI buyers across display, video, digital out-of-home, CTV, and high-impact formats.

Publisher inventory, represented agentically.

AgenX Sales Agent represents your inventory — across programmatic and direct IO — in AI-driven transactions. You set the pricing, inventory, buyer criteria — and we run the agent infrastructure on your behalf, so you can focus on monetisation.

Access a curated buyer network

Our curated premium inventory marketplace connects you to both programmatic and agentic buyers globally — including AI-driven demand you won't find on open market channels.

Higher fill rates

Achieve higher fill rates across your inventory by accessing agentic buyers that are unreachable today.

Reduced operational load

Faster turnaround for proposals and bookings, allowing publishers to focus on strategic selling.

Future-proof trading infrastructure

AgenX seller agents comply with open standards, minimising integration down the road.

Built on Prebid Sales Agent, an industry standard.

Extended with Adzymic’s publisher integrations, premium media network, and commercial workflows.

Compatible with Model Context Protocol, Agent2Agent Protocol and Ad Context Protocol (AdCP).

Publishers run on two selling models today.
Neither is perfect.

Programmatic

SSP → Auction → Automated delivery

✓Always-on, 24/7 demand
✓Scale reaching thousands of buyers
✓Zero-touch execution
✕CPM floors undervalue premium inventory
✕Mismatch between ad and publisher content

Direct insertion orders

RFP → Proposal → Insertion order

✓Premium CPM and better pricing control
✓Direct brand relationships
✓High-impact formats at true value
✕Proposals take days, increasing labour costs
✕Locked to existing buyers

Sales Agent combines the speed of programmatic with the precision of a handpicked IO deal, powered by agent intelligence.

Bespoke proposals based on what buyers ask

Publisher guardrails around price, inventory and access

Serving buyers and their agents across time zones, 24/7

How buyers connect

Who buys through the Sales Agent?

Advertisers and agencies, buying through their AI agent of choice.

1. Brief

The buyer briefs their AI agent with campaign goals

or any AI agent they prefer

2. Connect

Their agent finds your Sales Agent and asks what's available

via MCP or A2A open standards

3. Propose

Your Sales Agent, running on :

Answers questions on your audience and inventory
Builds a proposal tailored to the brief
Sticks to your rules on price, inventory and who can buy
Works 24/7, across time zones

Two commercial models for publishers to choose from

Option 1

Authorised

AgenX Sales Agent represents you and your inventory, matching you to the right buyers.

Best for: Publishers with premium inventory — including those without their own ad tech stack — who prefer a hands-off approach to agentic selling, with the AgenX Sales Agent representing them

Option 2

Direct (Agent-as-a-Service)

You operate your own Sales Agent on the AgenX platform. You have control over inventory, pricing, and deals.

Best for: Publishers with the resources and appetite to manage their own agentic supply

Leading publishers have made their inventory agentic.

Monetise agentic demand for your ad inventory.

Are you a brand or agency looking to get agentic access instead? Explore AgenX Creative Agent.

The AgenX Suite

Sales Agent is one of three.

Explore the full AgenX platform to see how all three agents work together.

View the full AgenX suite →

Sell inventory agentically withSales Agent.